Our Method
The Equipment
We use Balanced Body Studio Reformers – globally recognised as the gold standard in the Pilates world. No compromise on quality or safety, no watered-down, cheap alternatives. We’re also supporters of Yogi-Bare, you’ll notice their mats, balls and weights in our studios.
The Instructors
Our team is continuously developed through professional, in-house training, mentorship, and assessment – meaning every class you take meets the same elevated Goji standard. When our instructors feel supported, you feel it too.
The Structure
All classes are designed, not improvised. Each session follows a structure, with purpose behind every movement. You’re not just being guided through exercises – you’re being guided through a process. Classes are engaging, focused, and intentional – never passive, never chaotic. You’re present in what you’re doing, supported in how you’re doing it, and guided with clarity throughout. There’s a balance to it: challenge and control, effort and ease, strength and awareness.
The Approach
Our method is adaptable to all bodies, in all seasons. We will meet you where you are. We do layered movement, meaning progression happens all in the same space. Each exercise is built in a way that allows you to meet it with your body, your experience, and your energy that day. The same class can challenge one person, and support another – without anyone feeling out of place.
The Experience
Beyond the class itself, the experience is equally considered. Our space is calm, refined, and thoughtfully designed – somewhere you can arrive, exhale, and feel instantly at ease. Our team is warm, grounded, and professional. We get to know you – and not in a forced way, but in a way that makes the experience feel personal from the moment you walk in.
Our Story
Goji was born out of my own search for a space that made movement feel good again. For much of my life, movement meant intensity.
I grew up as a competitive swimmer at an international level – where pushing harder and going faster is the expected. This shaped the way I approached exercise after my career in sport ended: if it didnʼt make me out of breath, if it didnʼt make me sweat, it didnʼt count.
Later, after moving to London and pursuing what I thought made sense, a career in corporate finance, my body finally started to push back. What began as a headache one day turned into daily chronic migraine. For years I moved through cycles of scans, medications and treatments, searching for an explanation for the chronic pain and suffering that was starting to affect all areas of my life.
Eventually I was faced with something I struggled to accept at first: my nervous system had been living in a constant state of fight-or-flight. I was stressed, and burnt out.
“Movement didn’t need to be another stress on the body. It could also be the thing that helped restore it.”
At the suggestion of my neurologist, I reluctantly signed up to a yoga class. And what a transformative experience! I will never forget the anxiety I felt before that class – I wasnʼt flexible. I didnʼt consider myself spiritual or zen enough. I honestly thought Iʼd embarrass myself with awkward church giggles when I would inevitably be exposed for how I literally could not touch my toes. I arrived at that class, and remember loitering around outside with other clients. No one said a word to each other. It felt awkward. But once I was on the mat, being guided by a teacher who held so much space for that class – something clicked. In this little studio in the heart of buzzing London, that teacher formed a little bubble for us where flowed, moved and rested. I had never felt so connected to my body, despite years of in professional sport.
Yoga, and then Pilates, gradually became an anchor for me. A way to move that supported my body rather than pushing against it.
But I couldnʼt ignore something else I noticed in many studios I visited – the quiet awkwardness before class, and the rush to leave the moment it finished. Movement was happening, but the sense of community was often missing. Goji was created to bring those pieces together. A space where the movement is thoughtful and accessible, but where people also feel genuinely welcome. Where you can arrive feeling energised or completely depleted, and still feel like you belong.
When my partner, Nick, encouraged me to open a studio of my own, the idea felt both terrifying and exciting. After one failed lease and many moments of doubt, we eventually signed a space in Clapham Old Town. Four months later, Goji opened its doors.
What has grown since then has been more than I could have imagined – an incredible team, a supportive community, and a space where people move, breathe and connect every day.
Goji has become exactly what I was searching for all those years ago.
With a baby on my hip, a cup of coffee in hand, weʼre working on Goji 2 – an expansion of our existing home just across the Common. To bring more ways to move, and more ways to belong.
Our People
Sam & Nick
Sam and Nick are the founders of Goji – and have called Clapham home for the past few years together with their beloved dog Fred, and their newest addition to the family, Jamie (9 months old).
Goji was born from Samʼs personal journey with movement. After a history as a competitive swimmer, followed by a fastpaced career in corporate finance, her relationship with exercise shifted through the lens of chronic pain. What once felt intense and performance-driven became something so much more – a more considered way to move, reconnect, and feel good again. That shift now sits at the heart of Goji.
And Goji would not have existed without Nick. Also from a competitive sporting background, Nick is a firm believer in stepping outside your comfort zone, and he was the one who pushed Sam into take the leap to create something of her own.
Kerryn
Comprehensive Rehabilitative Pilates, POLESTAR · Level 3 PT, ORIGYM · Dynamic Reformer Pilates, TEN ACADEMY REPS · Matwork, STOTT, amongst others.
Kerryn is our Studio Lead, and heads up the Instructor Experience – a vital role that sits at the core of how we teach, move, and grow as a studio.
Kerryn brings an exceptional depth of expertise across rehabilitative Pilates, functional strength, and instructor education. With senior experience across some of London’s leading studios, she has built a reputation not only for delivering exceptional classes, but for shaping extraordinary instructors.
Her approach is grounded in a deep clinical understanding of the body. Trained in comprehensive Pilates through Polestar Pilates, Kerryn has worked closely alongside physiotherapists, supporting clients through injury and guiding them back to strength with precision and care. And just as importantly, Kerryn brings a huge amount of personality – something we hold in high regard at Goji. She’s warm, quick-witted, and genuinely hilarious; the kind of teacher who puts you instantly at ease while still knowing exactly how to challenge you.
Kerryn is elevating how we move at Goji – building on our carefully selected, and deeply passionate team. She is developing our considered approach to movement that blends strength, rehabilitation, and technique. Alongside this, she is leading the ongoing education and mentorship of our instructors, ensuring all of our classes feel consistent, intelligent, and refined. We’re so proud to have her driving this evolution at Goji – bringing a new level of thought, clarity, and craft to our studios.